If there was one football game the social media folks at Delta Airlines might’ve taken a pass on, it’s the one between the Seattle Seahawks and the Minnesota Vikings in the NFL playoffs this Sunday.
Seattle and Minneapolis, you may recall, are two of the Northwest Airlines hubs the Atlanta-based carrier picked up when it swallowed up the hometown airline eight years ago.
But Delta has cast its lot with the Seahawks, apparently.
Hey, 12s! We’re turning up the volume on Sunday. #GoHawks pic.twitter.com/wVs2YqJh3t
— Delta (@Delta) January 6, 2016
The locals were not amused.
[Update 4:56pm] — Any other airline’s social media team worth its salt would see the obvious opportunity here. Only Sun Country Airline’s did.